Most ambitious business founders drop the ball on marketing strategy. While the focus on tactics—the shiny new ads, offers, videos, and social posts.

You’ve worked tirelessly to grow your business, increase sales, and build a great team. Yet, despite the hard work, it feels like you’re fighting a losing battle. Costs are rising on every front—from materials and inventory to labor, rent, and everything in between. You’re working harder than ever, but your bank account shows your profit is being squeezed.