Every individual operates with a finite reserve of mental energy and attention each day—let's call this reserve 100 units of focus. The critical question for any aspiring leader is: Are they spending the majority of these focus units in the areas that generate the biggest return on investment (ROI) for their goals and aspirations?

Many business owners are struggling with increased costs for their goods or services. Most do not understand the specifics of their business finances, but they notice less and less money in the bank after the dust settles.