At Bootstrap Billionaire, we live by a core truth: Your current mindset is responsible for your current success (or failure), but a billionaire mindset is required to reach the next level.

Most founders are creatures of habit. We find comfort in predictability, even when the results are plateauing or less than desirable. As we turn the page to 2026, I want to offer you a shift in perspective—one that will help you leverage your current momentum into explosive growth.

Avoiding the "Revenue Trap" in the Trades

As the calendar turns, many home service founders fall into the same traditional trap: setting goals based purely on top-line revenue. While "more trucks on the road" and "higher gross sales" look impressive on paper,

Every individual operates with a finite reserve of mental energy and attention each day—let's call this reserve 100 units of focus. The critical question for any aspiring leader is: Are they spending the majority of these focus units in the areas that generate the biggest return on investment (ROI) for their goals and aspirations?

Many business owners are struggling with increased costs for their goods or services. Most do not understand the specifics of their business finances, but they notice less and less money in the bank after the dust settles.