The vast majority of business founders start their journey because they want to take control of their future, often fueled by the desire to escape a dead-end job or a nightmare boss.
Regardless of the motivation, the beginning stages for most startups are pure chaos. You sort out all the logistical details, ask friends and colleagues for advice, and frantically try your best to market your new endeavor. The activity is high, and the long hours are fueled solely by caffeine and unbridled enthusiasm to bring your dream into reality.
For the sake of this article, I'm going to make some assumptions. I assume you don't have a million-dollar monthly ad budget. I assume you have a product or service that has sustained, and hopefully grown
In the 1940s, legendary ad man Rosser Reeves proposed the idea of a Unique Selling Proposition (USP). This is a powerful, yet often overlooked, component that every founder must master...
