Most ambitious founders drop the ball with marketing strategy. While the focus on tactics—the shiny new ads, offers, videos, thumbnails, and social posts—is what the prospective customer sees, it's the marketing strategy that ensures your messaging, pricing, offer, checkout sequence, and follow-up are all in alignment.

Without this alignment, you're building a beautiful facade on a cracked foundation. You need to be asking yourself the hard, foundational questions:

• Are you targeting the right market?
• Have you audited your product/service and upsell profitability?
• Are you effectively communicating to your dream customers, while                actively repelling the "nightmare customers"?

When you answer these questions, you are building resilience. For instance, are your marketing channels negatively correlated? This means if Google or Facebook changes their algorithms or manipulates client acquisition costs (CAC), you have other channels producing that don't drive your sales into the ground. A strong founder controls their destiny, they don't delegate it to an algorithm.

This need for strategic alignment leads us to the ultimate benchmark for business health and founder freedom. There will be a large percentage of readers of the next sentence who will immediately say this is impossible. I understand your perspective, but I can assure you that the following is not only possible, but it is being implemented by our ambitious and coachable clients.

We encourage every business owner to strive for an 80% gross profit.

This is not a "set it and forget it" number; it's a strategic mandate that needs to be monitored regularly. Achieving this level of profitability allows you to constantly test and innovate, while ensuring you have the capital to self-fund business growth without losing operational control to outside investors.

This buffer ensures that as costs climb, you are able to weather the storm of business growth while being able to effectively communicate and justify why your premium product or service is worth significantly more than the competition.

Stop competing on price and start competing on strategic alignment and undeniable value.

Your Path to a Business that Supports Your Dream Life

Identifying and committing to your belief system is a core pillar to building a great business. It provides clarity on who you choose to work with, the value you offer, the justification for the premium price you charge, and the lives you affect in a positive and meaningful way.

I put together a marketing fundamentals checklist to combat the horrible, tactical-only marketing advice all over social media. The goal is to help you avoid generating more white noise in a saturated market.

If you would like to incorporate proven marketing fundamentals into your next campaign, allowing you to stand out in the market and specialize instead of acting as a generalist, download my free checklist now.

Just send an email to justin@bootstrapbillionaire.com, and I will send a free copy out ASAP. In addition, anyone requesting a Marketing Fundamentals Checklist will also be entered into a drawing for a Complimentary Marketing Plan and Profitability Audit.

To help you on your path to greatness, while enjoying predictable, profitable business growth as you rapidly scale to $25 Million+.