The vast majority of business founders start their journey because they want to take control of their future, often fueled by the desire to escape a dead-end job or a nightmare boss.

Regardless of the motivation, the beginning stages for most startups are pure chaos. You sort out all the logistical details, ask friends and colleagues for advice, and frantically try your best to market your new endeavor. The activity is high, and the long hours are fueled solely by caffeine and unbridled enthusiasm to bring your dream into reality.

Hands down, American innovation is the best in the world. When we think of innovation, most people assume it lies exclusively within the tech industry—the headlines are filled with talk of autonomous vehicles, AI, advanced robotics, and defense breakthroughs. While those are certainly true, innovation can, and absolutely must, serve your business directly, regardless of your industry.